Our four priorities

We have four priorities that help us to provide real help with real life. These are:

Providing a Place to Call Home.
Improving Financial Wellbeing.
Investing in our People.
Building a Greener Society.

Providing a Place to Call Home

We're here to help people own their own home. 

This includes supporting first time buyers and people who are moving home with a range of mortgages.

Improving Financial Wellbeing

We want everyone to feel in control of their money.

We do this by helping people to save with a range of accounts, giving financial lessons with Money Minds, and partnerships with FareShare and Citizens Advice. 

Investing in our People

We want to unleash the potential of every colleague.

That’s why we champion a diverse, ambitious and supportive culture. 

Building a Greener Society

We are working hard to reduce our impact on the environment.

We’ve partnered with Yorkshire and Humber Climate Commission to support local change.
Pregnant mother and child

Why choose us?

Members can have their say at our AGM, and we reward our loyalty customers with loyalty products. Find out the benefits of being a YBS member. 

Fareshare

FareShare is our official charity partner until 2026 
They are the UK’s biggest charity fighting hunger and tackling food waste 
We aim to raise £1 million to fund FareShare’s Building Skills for the Future programme, to help over 2,500 people get ready for work.
FareShare logo
Women in finance charter logo

Women in finance charter

The Women in Finance Charter is a pledge for gender equality across financial services
Since September 2023, we have met our target with 49% female representation in senior management
We now have 58% of Board roles filled by women, including Susan Allen, as our first woman Chief Executive Officer.

Citizens Advice

We’ve partnered with Citizens Advice to host their expert advisers in 45 of our branches
They provide free, confidential advice to help people overcome their problems
Book yourself an appointment for free advice at any of our available branches.
Citizens Advice logo
For full details of our Environmental, Social and Governance (ESG) strategy and how we're achieving our priorities, see our latest report.